Carlo Granito is passionate about the most tasteful coffees. He’s also acutely concerned by the inequalities experienced by coffee growers. That is why he created the Humaniterra line of Responsible Coffees, founded on principles of fair trade and socially and environmentally responsible decisions and actions. These are the reasons for the “UTZ Certified” Responsible Coffee certification.
It goes even further by helping the disadvantaged in our local communities through the HumaniTerra Foundation. For each can sold, one dollar goes to the Foundation.
But before all, HumaniTerra very fine specialty and gourmet coffee line offers the most exquisite taste. After extensive research for the best Arabica coffee beans from about every origin, our master roaster with his 25 years of experience, roast it as “Torrefazione Artigianale Granito”. This very unique roasting method, which combines both smoothness and fruitiness, enable consumers to finally discover all the flavours and aromas contained in each bean. Then the coffee is packaged on the day that it is roasted in cans equipped with a freshness valve to preserve every one of its qualities and aromas.
In this way HumaniTerra satisfies everyone: from the small-scale producer who obtains a better standard of living, to the consumer of a great-tasting coffee, without forgetting the children, elderly, farmers and the environment.
Drinking a cup of HumaniTerra coffee is to treat oneself while spreading happiness to others.
Thank you with all my heart for your support and for your words of encouragement.
Carlo Granito President